Reuben is a whole number of things but overall he is uniquely creative. He’s a director, an illustrator, a musician and very nearly a qualified doctor (although we’ve all said that before). Brought to YouTube notoriety by the 10 million views and counting ‘Being a Dickhead’s Cool’, he has gone on to craft campaigns for O2 and Ministry of Sound as well as directing music videos for Diplo and the fast rising Etta Bond. Equally at home with mashing-up and subverting visuals with an anarchic comedy twist, as he is with more considered and elegant cinematography, he is never far way from a killer idea – on average, about 3 foot six.
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