Anthony Burrill
'Work Hard Be Nice To People – Blue'

Anthony Burrill is a graphic artist, print-maker and designer, renowned for his persuasive, up-beat style of communication. He studied Graphic Design at Leeds Polytechnic before completing his MA at the Royal College of Art. His work as an inspirational designer is beautifully simple; realised in print, moving image and interactive designs characterised by a direct mode of statement-making, in which humour often plays a central role. Past exhibitions at Tate Modern, the V&A and the Barbican demonstrate the pedigree of the artist’s work.

First printed in 2004, the now iconic ‘Work Hard and Be Nice To People’ was originally intended as a gift for the artist’s friends and a promotional poster to send out to prospective clients. It was printed using traditional letterpress techniques by Adams of Rye and was inspired by a conversation overheard in a local supermarket. An old lady was sharing the secret of a happy life to the checkout girl. The simple bit of wisdom struck a chord with Burrill who then thought it would make a memorable print.